KardashianBebe Kim Kardashian has been busy this Fashion Week, launching her eponymous fragrance at Sephora, serving as one of the celebrity models in the Heart Truth’s Red Dress show, and debuting a line for Bebe, on which she collaborated with sisters Kourtney and Khloe, at Style 360 Tuesday morning. I visited Kim backstage after the show, which featured a heady array of curve-hugging dresses, playful rompers, and other Kardashian-esque pieces, to chat about the colorful line, her favorite trend, and stepping behind the camera for an upcoming documentary series on celebrity branding—a subject to which she’s no stranger.

So, what made you decide to design?
I own a clothing store. I was a fashion stylist. I just thought that this was definitely the next step. It’s always been a dream and a goal to design, and Bebe gave us that vehicle.

Why did you want to work with Bebe—do you shop there?
I’ve always worn their stuff. My stylists would bring me pieces all the time, especially sample pieces that weren’t out, and I always loved it. Everyone would ask where I got them. I used to wear only designer stuff, and when I would tell my fans, it just wasn’t affordable for them. So I became a big fan of H&M and Zara and Bebe and all these stores that have amazing stuff for such inexpensive prices. I started to really get into it and mix and match my pieces. And I just thought it was the perfect line to launch that our fans could actually purchase.

What was your inspiration for the collection?
I think we all wanted something that was sexy, something that represented us. And I think we did the perfect job, because it’s wearable but sexy.

Now that you have a fragrance and a clothing line, what’s next?
I’m executive producing my own show. It’s called The SPINdustry, and it’s a behind-the-scenes look at PR and celeb branding. I think it’ll be a really cool gig to be behind the scenes instead of in front of the camera. I wanted to take on a new role.

What shows top your list this week?
You know what? I’ve only gone to the Red Dress show and this. But I’m a huge fan of Alexander Wang and Marc Jacobs, and I always go to Tracy Reese.

What’s your favorite trend?
I still love the one-shoulder look. I think it’s sexy without showing too much. And a structured shoulder—but not too big. I’m just a fan of sexiness.

View the full article as well as some footage from front row of the Bebe fashion show and go here to view some photos of the full collection!